Today I went to an animal rescue sanctuary. I decided to sit down in an enclosed area that had pigs, chickens, roosters and two dogs roaming free. There were not any animals around me when I started, but I knew who ever needed the Reiki would partake in their own way. When you use Kathleen Prasad’s Let Animals Lead® Method of Animal Reiki, that is what happens.
Animal Reiki Chickens
That Chicken Is Choking!
Distraction can make us miss beautiful moments. We find peace and feel grounded when we take time to listen to animals and the sounds of nature. If we don’t devote quiet time with ourselves and animals, we won’t hear their lessons of loyalty, acceptance, or love. By being too busy, we may also miss their pleas for help.
The SARA Philosophy: Support Your Local Shelter, Sanctuary or Rescue
By: Char Jensen
Why giving back now is the key to your Reiki business’s future success.
Every entrepreneur knows that the early days of building a new business from the ground up are challenging, exhausting and even exhilarating. But in the wild rush to find new customers, get the word out and turn a profit, it’s easy for business owners to neglect one of the most critical strategies for success: giving back the community. Although doing so may seem to go against the conventional wisdom on your road to making sales (“How can I make money when I give things away for free?”), the reality is, it’s just smart business.
It’s a secret long known by uber-successful corporations—from American Express to Zappos.com. Companies such as these make corporate social responsibility a priority, lending a hand to the communities where their employees live and work. The move strengthens communities, sure, but also boosts their brand in the process.
You may be thinking that it’s easy for multimillion-dollar companies to give back, and that might be true. They’re not stuck in the trenches like you are, working 12-hour days just to secure the next paying client. But the reality is, giving back is not just for big companies. Small ones—especially those in the startup stage—that donate their time and services to a cause aligned with their business’s goals find it’s an invaluable way to broaden their network, raise their business’s profile and, yes, even make sales.
“Giving back is an essential part of establishing your startup’s brand,” says Rieva Lesonsky, CEO of GrowBiz Media in Costa Mesa, California, and a nationally recognized expert and speaker on entrepreneurship and small business. “Everyone prefers to do business with people they know. Showing up and taking part in local activities allows you to meet face to face, and establish actual relationships with potential and current customers. You can spend a lot of money and time on marketing and social media campaigns (and I’m not suggesting you shouldn’t invest in those), but nothing works better—or faster—than showing up and letting your community know you’re there and you care.”
Building Relationships, Building Trust
Support is at the heart of the Shelter Animal Reiki Association’s nonprofit business model: support for SARA teachers to pursue their work with their animal member organizations, and support for the animal shelters, sanctuaries and rescues dedicated to helping homeless animals. SARA is a pioneer in the field of holistic animal therapy and on the forefront of forward-thinking shelter/sanctuary/rescue wellness programs. A 501(c)3 corporation with members across the U.S. and in England, SARA has created a standardized program of animal Reiki (a Japanese system of energy healing) training and treatment programs to support the health and wellness of animals in shelters, sanctuaries and rescues as well as the caregivers at each animal organization. Through SARA’s ongoing professional development, training and evaluation program for members, SARA seeks also to promote the highest standards in animal Reiki practitioner and teacher excellence.
When you are first starting out, making yourself known at a particular shelter—that you are a trustworthy and professional business owner—is critically important. Kathleen Prasad, cofounder and president of SARA, found this to be true in the early days of her business, Animal Reiki Source, especially as she started volunteering at BrightHaven, a sanctuary for senior, disabled and special needs animals in Sonoma County, California.
“It’s really true that it’s all about relationships,” Prasad says. “When I first began, my business was struggling financially, and it was quite a risk to give so much freely. But I felt in my heart—seeing the amazing work that they do, knowing the caliber of people that Gail and Richard [owners of BrightHaven] are—that this was the right thing to do. The only way that I wanted build my business was through the integrity of a strong core of service. And so I stepped forward, not knowing how this would play out, and having no other person in whose footsteps to follow.” Today, she is able to support a viable animal Reiki business full time, and also give back to BrightHaven on a regular basis, both energetically (through Reiki) and financially.
When Joyce Leonard began Santa Cruz Reiki Works in Ben Lomond, California, she ran into a common obstacle many new Reiki businesses face. “A year ago, before SARA, I approached an organization about animal Reiki training. They turned me down,” she says. “They didn’t know me from Adam. So I became a good, reliable, consistent volunteer—and I only volunteer for a few hours a month, so it doesn’t take a lot of time. Now they are interested, and I’ve even received a referral from one of them, and the director hired me for a treatment.”
Building your Reiki business will take time, but as Kelly McDermott-Burns, founder of HeartSong Reiki and HeartSong for Animals in Stockbridge, Vermont, has found, giving back to animal organizations is time well spent. She works with the Rutland County Humane Society, the Central Vermont Humane Society and The Hooved Animal Sanctuary. “I have found service work—free clinics, speaking on Reiki—to be extremely rewarding and a great way to get your name out there. Any free services or discounts will give you exposure and give returns in the future.”
“The SARA suggestions to teach the staff for no charge and the volunteers for half price is a great idea,” says Jodie Brenner, who, as founder of Equushearts~Reiki for Animals and Humans in Bend, Oregon, works with a local animal hospice. “I have not had a problem doing this and find that everyone has been especially grateful. One of the volunteers insisted on paying the full price, as she felt she got so much from the workshop. Donating a portion to the nonprofit is well worth that to me. I have a place to teach, I am supported, and it is my offering to the community.”
Building positive relationships with local shelters and rescues has helped Janet Dobbs, founder of Animal Paradise Communication & Healing in Oak Hill, Virginia, build her business. “You can make wonderful contacts at a rescue or shelter,” she says. “Some of these people could become your best clients or students. They may refer their friends to you and spread the word about you and your work. Networking is one of the best ways to grow your business. Once the word is out, you are golden! You will have more than enough work and business and will be able to continue to give back to the animals.”
Animal Reiki is still just gaining traction in the United States and internationally. And unfortunately, it’s more difficult to grow a business when your customers don’t yet understand what you sell. But that’s why SARA’s philosophy of giving back is so empowering to the Reiki entrepreneur. Volunteering is your key to building a profitable business doing what you love: helping animals.
“For over a year, I ‘stuck to my guns’ and was reluctant to lower my prices or give away treatments or training. I felt that my prices were fair and that people needed to pay–it was a fair exchange,” says Leonard. “One day I had a huge insight. I realized that I wasn’t giving hardly any Reiki treatments and that I hadn’t taught any classes (I couldn’t fill them). It was difficult to even justify calling myself a Reiki teacher or practitioner since I was not engaged in doing either. I asked myself, ‘Do you want to do Reiki or do you want to hold out until people come and start paying?’” She wanted to do Reiki—so she reevaluated her payment structure. She started to offer some complimentary treatments, some on a sliding scale, donation-only Reiki Shares and free drop-in clinics. “Now I am giving it away, and suddenly, my phone is ringing with paying clients!” Leonard is happy to report she just taught her first class.
Evolving—As an Entrepreneur and Reiki Practitioner
Establishing alliances with local shelters, sanctuaries and rescues will benefit you in another very important way, one that you may not have considered. The volunteer experiences you have with animals and staff will teach you important Reiki lessons and help you grow as a practitioner.
“On a professional level, I have had the opportunity to work on many different animals: dogs, cats, goats, sheep, pigs, bunnies, birds, chickens, horses and hamsters,” says McDermott-Burns. “I have gained quite a bit of experience from the wonderful variety of creatures available at my shelters. Personally, I must say the most profound lesson I have learned is that the kindness of the human spirit far outweighs cruelty. On the days when I feel the burden of what some of these animals have endured, someone will come in and adopt an animal with health issues, or a crusty old dog near the end of his time on this plane–animals that seem to be unadoptable because of the special care they need. It lifts my heart to know these animals will finally have a loving home. It gives me the courage to stick it out when I just want to go home and cry.”
“My relationship with Animals In Distress has given me a great deal of experience in offering Reiki to animals and to their caretakers,” says John Sawyer of CritterReiki.com in Topton, Pennsylvania. “That experience has been valuable in working with animals and their people outside of AID. Volunteering there has shown me the power of a clear vision and purpose. I have also been blessed to learn from many animals in the time I’ve been involved there. Animals are such amazing teachers!” AID has yet to sign on as a SARA member organization, but Sawyer is working toward that goal.
Promoting Your Business Through Service
When you build relationships with local animal organizations, you gain access to valuable opportunities for promoting your business to the community at large. Your professional network will begin to widen, and you’ll get the chance to volunteer your time and expertise in numerous ways: speaking opportunities, fundraising events, trade shows, auctions and more. “Taking part in community events instantly telegraphs that you care about what’s going on in your neighborhood, and not just about making money,” says Lesonsky, who is also the bestselling author of Start Your Own Business.
As an entrepreneur, it’s vital you stay current on what’s happening and get involved every chance you get. “The most important lesson I have learned is that you have to get yourself out there in the community before you try to sell them on something,” says Leonard. “This means to volunteer in the organization. Help them out and get known. Join their online groups and forums. Participate, write in their newsletters, do high–profile volunteer work that will get you noticed by the right people. Help them out when they’re in a pinch.”
That’s what McDermott-Burns does. “When I participate in shelter fundraisers, I often get free advertising aimed at the people most likely to use my services,” she says. “I also enjoy educating people on the benefits of Reiki for themselves and their animal companions. In addition, I meet many people at shelter events who are interested in classes or sessions.”
The animal Reiki practitioners we spoke to for this article are SARA members. They follow SARA’s policy on donations and fees: free Reiki treatments at shelters, sanctuaries and rescues; free training for the staff of these organizations; teaching volunteers at these shelters for half price; and donating 20-50 percent of proceeds back to the shelter when animal Reiki classes for the general public are taught there.
Add it all up, and you are getting the word out, expanding your professional network, interacting with potential clients, honing your skills as an animal Reiki practitioner, boosting your brand and building a reputation—all for the price of time and a small portion of proceeds, both of which directly support the causes you care deeply about. As Prasad says, “When you are giving back to the animals, to people, to organizations who are lights in this world—it’s time well spent, and you are making the world a better place!”
By: Char Jensen, SARA Publicist
Someone Has to Do It By: Kelly McDermott-Burns
With every Animal Reiki class I teach there is invariably a student who wants to go into their local shelter and offer Reiki. It’s a rare and happy occurrence when they do.
Shelter work wasn’t the reason I first began on the animal Reiki path. After teacher training at Brighthaven I remember talking to Kathleen Prasad about her plans to start SARA. The idea really appealed to me and I wanted to be part of it, but I was fearful. How could I go in there and see all those animals waiting for a home? I wasn’t sure how I would handle it. Could I do it emotionally? Was it going to eat me up inside? I was especially afraid to see the results of abuse. Would I start to hate people? I have been asked these questions many times by others and I tell them the same thing Kathleen told me, “If we don’t do it, who will?” I’m a practical person, and those words clicked with me. ‘Oh, right. Someone has to do it.’ It was enough for me to put aside my fears and give it a go.
I have been volunteering Reiki at the Rutland County Humane Society, a SARA shelter, for five years now. I am fortunate to be working in a wonderful shelter with caring staff and a clean environment. The experience has been so incredibly enriching for me personally and for my work with animals in my private practice. Being able to look my fears of encountering anger, sadness and loss right in the face and to be of service to the animals regardless has taught me patience and compassion. I have learned how to find the good in many situations that seemed beyond redemption. I have grown in my understanding that I still need to grow.
My personal practice has been the most important element in this work. Without Reiki supporting me it would be incredibly difficult to walk into RCHS and not absorb some of the pain and sadness I encounter there. Reiki keeps me grounded and opens my heart to have a deeper understanding of compassion. Not just for the animals but for the people that have left them there. I am learning all the time about non-judgement, one of the hardest lessons for me in this work.
I didn’t find all this out right away, of course. I struggled in the beginning with anger and sadness. I wanted to save everyone! I was fearful that some would never make it to a good home. I checked the logs every week to see who went home and had mixed feelings when my favorites left. I wanted them to go home but I also wanted them for me. My own fear of abandonment came up over and over again. Whew!! So much to learn!
Staying diligent with my practice helped me to move through all that. I focused on being grounded through my work with Joshin Kokyu Ho and the first symbol. I maintained emotional balance through my work with the second symbol and the third symbol helped me to open my heart.
Today, there are other meditations I use to go deeper into my true nature. I continue to use the precepts to work through each difficult situation I encounter. And I always keep the basics at hand for days when I have trouble getting into the space.
This isn’t to say that some days I don’t cry over an animal’s fate. It only means that I can see a bigger picture, that I can gain some insight into living a fully compassionate life without falling apart.
Kelly McDermott-Burns
Founding SARA Teacher
Creating a Reiki Space By: Jackie Eichelberger
Recently one of our SARA members, Gay Fowler, was the subject of an article by Jackie Eichelberger, a local columnist who lives close to Gay in Texas. Jackie had visited Gay’s ranch and found the harmony between the domestic and wild animals was so unique it was worth sharing with her readers. Although the article below does not mention Reiki, when we spoke to Gail she said she uses the Hatsurei Ho meditation every morning to create the Reiki space. The story below is a beautiful testament to the power of her personal practice.
I spent the weekend down in the country at a friend’s ranch recently. My friend is one of those people that animals are drawn to. Besides having dozens of donkeys, scores of goats, fifteen horses, two dogs and one cat, there’s a mother raccoon with four babies and four possums that visit her twice a day on her upstairs balcony. Add to that the scores of hummingbirds who visit her feeders and local birds who assemble on her balcony rail for snacks during the day. She says she feels as if she’s running a restaurant whose menu consists of hay, alfalfa, cat food, dog food, sugar water and birdseed.
I was fascinated by the gentleness of this assorted menagerie. All of the donkeys, goats and horses wander up to you for a pat on the head or a scratch on the snout. I like the donkeys best because of their soulful eyes and gentle insistence on being as close to you as possible for an ear rub or a hug.
Goats, as my friend says, are Nature’s party animals. The young ones love climbing onto anything with a relatively flat surface no matter how precarious it may be. They bounce around stiff legged with playful abandon or jump from a perch with a fancy body twist in mid air…such fun to watch. They love to climb into wheelbarrows or empty feed pans for a quick nap. (Here is a cute video of the goats and donkey IMG_1371.)
The possums and raccoons come for a meal twice a day and have a dining order. Mom raccoon, Rosalita, comes first and daintily dips each morsel of cat food into the 
water dish as she eats. Cat food is her preferred dish. When she’s full, she rests in the corner while all four babes known as “the Rowdies” dig in with gusto, cat food pellets flying everywhere. Do you know why raccoons “wash” their food by dipping it in water? It’s because they have no salivary glands. Moisture aids their ability to eat and digest food.
If my friend is late in putting out the morning meal, Rosalita is often seen standing on two feet against the sliding glass door peering in searching for my friend as if to say“where’s our breakfast…you’re late.” When all her family is fed, Rosalita sometimes puts a paw against the glass door where my friend’s hand rests on the other side. That’s raccoon for “thank you” I think.
Next in the food line come the four possums…Baldy, Not-Baldy, Patches and Crash. They come one at a time and finish off the cat food in no time at all. My friend thinks that the critters are spreading the word to their friends and she will soon be overrun.
Her hummingbird feeders have turned into a regular rest haven for hummers as they make their journey from their winter grounds in Mexico and on their return trip in the fall. As many as twenty or more can be counted flying in and around the feeders several times a day jockeying for their turn to take a drink. A lot of territorial posturing goes on and skirmishes often break out among the swirling crowd of birds.
An incredible connection between the human species and the animal world goes on daily at this ranch and it’s a rare experience to be a part of it. My friend has favorites among the hoofed residents and has names for all the horses, a large number of the donkeys and many, many goats. It’s so relaxing to sit and watch all these critters going about doing the things critters do. It’s a lesson on how to coexist with Nature’s fauna and be rewarded with their gentle, trusting company.